Project Brief To open a new Flagship Store in Central London, Impetors was approached by London Pride Ltd company, one of the leading commercial and retail companies of gifts & souvenirs trading in London, Scotland, York and Liverpool. To showcase its new flagship store, they required a new brand with a standout name [...]

Project Brief Pizza is my top pick. Custom made pizza batter bested with squashed tomatoes, basil pesto, red pepper drops, two sorts of cheddar, fiery jalapeños. Heated until the covering is brilliant, and the cheddar is melty. When the pizza leaves the stove, top it with crisp basil and a sprinkle of sweet nectar [...]